After you get started, you will want to create a few pinboards before you start trying to build your Pinterest following. Just like any social network, building reach via a follower base is key to long-term sustainability for that network as a traffic and lead source.

Promote Through Other Channels

The fastest way to jumpstart your Pinterest presence is by promoting it through other platforms.

Add the Pinterest follow button to your website.

Promote your presence on Pinterest through your other social networks, such as Facebook, LinkedIn, Google+, and Twitter.

Consider launching a Pinterest contest and write a blog post to promote it.

Make the Best Boards on a Specific Topic

By taking this approach, you increase the chances of your board attracting followers who are passionate about a specific topic.

Create resourceful boards based on a few core keywords that you already use in your SEO strategy.

Committing to create the best board on a topic means being ready to promote other users’ pins to enhance your collection.

Engage with Others’ Pins

Start following users you think would want to follow you back.

Like and comment on other pins. When someone sees you interacting with his or her content, they might check out your account and choose to follow you.

So get ready to Pin

When following a board you only will be notified when a user pins a new piece of content to that board. When following a user, you will be notified every time a user pins content to any of his or her boards. Because of this, a Pinterest user’s board might have more followers than the user. Try these tips mentioned to increase followers at both the account and board level.

Check out our Pinterest for Business Service or simply contact us for more creative Pinterest ideas.