Kevin Oakley of PuroClean talks about making sure his business stays top of mind. Blogging allows PuroClean to talk about relevant information on the insurance industry, including property damage from storms. When his target audience has a problem with their home and uses Google to search for a solution, PuroClean’s articles draw leads in to their website.

A great tip Kevin shares is how he finds the information to post. He has set up Google Alerts on his relevant topics. When an article pops up that he feels would be valuable information to his audience, he posts a link. Kevin participates in several Linked In groups which gives him a place to post links and his blog articles.

Buffaloe Lanes is a local bowling alley. They use check in offers to draw people in to their establishment. Yelp, Foursquare, and Facebook are the top 2 social media channels they use regularly. When people use a check in offer, their friends can see that. Your customers are then marketing your business for you.