How do we get more attention on social media channels? First we’ll start with hashtags. Hashtags allow marketers to maximize major platforms through research and testing. Three hashtag takeaways are avoid overlap with popular hashtags on Instagram go with what’s trending on Twitter, and avoid stuffing hashtags on Facebook.

Next, we turn to what drives interaction Instagram. Think emojis. Research found that more than 52% of posts from brands on Instagram don’t contain emojis, while just over 38% use between one and three emojis, yet the report states: “the higher the number of emojis used, the higher the amount of interactions.”

Niche down with Twitter and be heard. Twitter has identified 75 niche communities that are ideal for brand involvement, spanning 10 main categories that include sport, fashion, professional and gaming. The platform’s research found that communities in need of support are more inclined to welcome brand collaboration, provided it’s “authentic.”


Are hashtags still relevant?

If you’ve had anything at all to do with social media management over the last decade, you’ll be familiar with the humble hashtag. It’s ubiquitous, and it has an amazing impact, still, on social media. You’d be forgiven for thinking that it might have lost a little of its power though, especially as we head into an era of transparency and more ‘quality control’ from brands like Facebook. With people more wary of their own data and of spam in general, it could well be the case that the hashtag has reached its natural end. Or maybe not.

We thought we’d take a look at the hashtag in 2019. What it means, what value it has, and whether or onto it will be around in the future.

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New Study Looks at How Emojis, Videos and Caption Lengths Impact Instagram Post Performance

Social analytics platform Quintly has conducted a new study of Instagram post performance, analyzing more than 34k Instagram business profiles, and 5.4 million posts, which were published between January 1st and June 30th, 2019.

The report provides an up to date perspective of what’s working on Instagram for brands right now – and with Instagram’s algorithm always changing, and experiments like hiding total Like counts in play, the Instagram landscape is shifting fast.

Here’s a look at some of the key findings from the report.

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Twitter finds 75 micro-influencer groups ‘open’ for brand support

By analyzing key information about users at a granular level for the first time, Twitter wants to provide brands with a roadmap for reaching small but highly influential groups.
Twitter has identified 75 “thriving” communities in an attempt to woo advertisers looking for audience-targeting opportunities.

For the first time, Twitter has used a data analysis company to identify, at a granular level, subcommunities within broader interest levels among people who may tweet about a multitude of topics.

The 75 communities are grouped by 10 broader categories, such as fashion, gaming, sport and professional, but they also divide into smaller subcommunities.

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