As part of our content marketing and search engine optimization (SEO) strategy for clients, we make sure to set up social media profiles on all our clients. When teaching a class on developing a Social Media Marketing Plan, I make sure to emphasize each channel implemented needs to have a purpose. Just setting up a Twitter or Facebook page because you’ve read it’s going to increase your business, is a bad strategy.

Using a social media profile for ranking a site on Google is a sufficient purpose. If one of our client’s target audience is not on a particular channel, say Facebook, we will still set up a Facebook page and post consistently. It might not be as many postings as another client who engages with their audience on Facebook, but that’s our purpose.

Even SEO software gives weight to social signals.

7 Legitimate Ways That Social Media Impacts SEO

by @angiepascale

To understand what is popular, relevant, and credible, the search engines are turning to social media. And so too must brands.

If you ask 10 different people in the digital marketing industry whether social media impacts SEO, you’ll get 10 different answers. Some state a resounding “YES,” and cite SearchMetric’s 2013 SEO Ranking Factors report, where seven of the top 10 ranking factors were shown to be social signals. Others claim that the data in that particular report only showed correlation, and not causation, and that social has no direct effect on organic rank. These folks cite Moz’s 2013 Search Engine Ranking Factors report in addition to different statements by Matt Cutts on this subject. Still others will vehemently claim that SEO is impacted by social signals, but not in direct and obvious ways.

This middle ground is more likely the true situation at this point. It’s unclear what the engines will do in the future, but Matt Cutts says that Google will never factor in direct social actions (i.e., Facebook Likes, retweets, and even +1s). He stated that Google has made attempts to incorporate this information into the algorithm, but it became too difficult to organize and quantify, and therefore, Google does not and will not include it. [read the full article]

6 Social Media Practices That Boost SEO

by @jaysondemers

Social media marketing and SEO are two tightly interwoven strategies. Both are organic, inbound strategies that focus on building an appealing identity that naturally attracts visitors. Since social media relies on high-quality content and a visible, strong brand presence, the efforts you spend on SEO can doubly improve your social media reach, and as most search marketers will tell you, your social media presence can greatly increase your search rankings.

Unfortunately, when discussing how social media can influence your Google rankings, most search marketers leave out the details. Rather than discussing exactly how and why increased social media attention can improve your SEO, it’s written off as a generality, leaving social media marketers to wonder whether their strategies are actually effective.

To remedy this, I’ve compiled a list of six social media practices that are shown to effectively boost your SEO. [read the full article]

5 Unusual Tips to Improve Your SEO With Social Media

by Ana Gotter

Do you want to rank higher in search engines? Interested in ways to use your social accounts to improve your SEO?

Social media has a significant impact on your search results, and a strong social presence can boost your search rankings.

In this article you’ll discover five ways to use social media to improve your search rankings. [read the full article]

7 SEO strategies to implement in 2015

by Mackensie Smith

Note: Don’t ignore social media. See tip #3

Search Engine Optimization (SEO) sounds a bit like rocket science. With the right combo of this widget and that module, add in time, subtract theory and maybe the equation will produce a solution better than the last.

Like most technology, what was applied last year in online marketing efforts may already be outdated. Those tactics are dying a slow half-life while the competition is jumping to the top of search. With every new year, you must reevaluate your strategies without having to dedicate a good chunk of the marketing department’s change.

When much of the bottom-line depends on the ability to reach more potential customers, readers and service users, it only makes sense to do everything in your power to enhance that reach.

To do so, enlist the company of tried and true third party tools as well as free resources from the search engine rulers themselves, Google and Bing. Here are seven effective tactics you should explore in 2015. [read the full article]

5 Things You Need to Know About Social Media & SEO

by @chloemasongray

Quicksprout recently published an awesome new infographic on the state of SEO that illustrates how the field has evolved over the past few years in response to Google’s game-changing algorithm updates and the steady rise of content as king.

While looking over the infographic one thing in particular caught my eye: the importance that companies and agencies alike place on social media when thinking about their SEO strategy.

The infographic illustrates findings from Econsultancy’s State of Search Marketing Report 2013, in which 74% of companies and 82% of agencies surveyed said that social media is either somewhat or highly integrated into their SEO strategy.

If you would like assistance with social media, content marketing, and getting found on Google, contact us.