Integrated Marketing Campaigns
Marketing campaigns are the main method for both communicating with your audience to reinforce your positioning, and for customer acquisition.
What is an integrated marketing campaign?
Integrated marketing campaigns can be a tricky art to perfect. We live in a multi-media world, which means that new media and old media sit alongside one another. Our clients obtain successful results when we factor in consistent branding and messaging, frequency of communications and deciding on your primary channel.
What are integrated marketing communications?
Communications and marketing channels continue to converge, which means agencies need to tap diverse expertise and experience to build engaging, creative campaigns. Our team has the ability to provide clients with high-level strategic thinking, creative excellence and integrated campaigns.
The Shift from Fragmented to Integrated Marketing
This “one-size fits all” approach is both unproductive and costly due to the lack of tools for measuring results in terms of sales.
Today, marketing is viewed as a two-way conversation between brands and consumers.