Integrated Marketing Campaigns

Customers are empowered, demanding and forever switching between channels to interact with your brand. Many companies fail to realize that the concept of “channel” means nothing to the customer. Customers simply expect you to know them, personalize the message and treat them as unique.

Marketing campaigns are the main method for both communicating with your audience to reinforce your positioning, and for customer acquisition.

What is an integrated marketing campaign?

An Integrated Marketing campaign is an approach to creating a seamless experience for consumers to interact with your brand across multiple channels. It is a process designed to ensure that all messaging and communication strategies within multiple stages of a promotional campaign all work together as a unified force; consistently received by the greatest possible number of people in a target market.

Integrated marketing campaigns can be a tricky art to perfect. We live in a multi-media world, which means that new media and old media sit alongside one another. Our clients obtain successful results when we factor in consistent branding and messaging, frequency of communications and deciding on your primary channel.

What are integrated marketing communications?

Integrated marketing communications (IMC) is an expansion of modern and traditional marketing strategies, to optimize the communication of a consistent message conveying the company’s brands to prospects.

Communications and marketing channels continue to converge, which means agencies need to tap diverse expertise and experience to build engaging, creative campaigns. Our team has the ability to provide clients with high-level strategic thinking, creative excellence and integrated campaigns.

The Shift from Fragmented to Integrated Marketing

Businesses focused on only one channel for reaching prospects, such as Google AdWords (PPC), are losing out on many opportunities to influence a greater number of potential new customers.

This “one-size fits all” approach is both unproductive and costly due to the lack of tools for measuring results in terms of sales.

Today, marketing is viewed as a two-way conversation between brands and consumers.

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A shift from mass media advertising to multiple forms of communication.

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A larger focus on developing marketing communications activities that produce value for target audiences while increasing benefits and reducing costs

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The growing use of data-based marketing as opposed to general-focus advertising and marketing.

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The growing popularity of more specialized (niche) media with increased segmentation of consumer preferences .

Make your marketing outperform yesterday with digital marketing strategies that focus on results.