Creating content is thinking like a publisher. Successful brands have learned that people do not buy products and services, they buy products and services that make them feel something – whether relieving a pain or providing a passion. Everyday someone is searching for information to solve their problem or provide something they want.
Those feelings are crafted by the stories told.
Storytelling in the modern age of marketing is more than just creating and promoting helpful, interesting content. There is a science to it, just like internet marketing. No matter what industry your business is in, you can create content.
We walk our client through our content formula for consistent results time and time again. Most businesses struggle with what to create content around but with this formula, you can stay in front of your audience with the “right” message at the “right” time.
Our Storytelling Formula
Buyer Personas and keywords are the foundation of a content strategy. Knowing who you are talking to and what language they use is half the battle.
We develop content for your website, YouTube channel, and social media. Consistent content focused on your target audience designed to capture and convert website traffic.
Multi-purpose blogging is the staple of any content marketing program. It’s the basis of SEO, social media, and email marketing. Plus, blogging encourages Google to stop by to “crawl” your site thus maintaining top rankings.
Storytelling is part analysis and part creativity that blends your brand message with what will resonate with prospects, uncovering topics your prospects are tuned into.
Social Media and community engagement are supported by providing unique content for posting as well as integrating your marketing efforts with building your online presence.
All businesses want more sales. Our content marketing strategy is dedicated to generating sales with strong calls to action on all online marketing.
Measure results in order to rate our success and improve future campaigns. With a results-oriented approach, tracking and analyzing all aspects of your content marketing program provides the best success.
Make your marketing outperform yesterday with digital marketing strategies that focus on results.